Business Executives of all kinds think about the outbound telemarketing impact on their marketing mix and results when they ponder their next critical plan for growth. They instinctively understand complex business solutions are not sold without informed and effective human interaction in the nurture process. The complication is they often consider the cost of an outbound phone [...]
Every year top business leaders feel the annual planning cycle approaching in their gut before it happens. They have the same feeling they had earlier in their lives before a big game in high school athletics or a big concert if they were into music…. The feeling is the stomach churning awareness of the potential [...]
Rise Above the Crowd of Competitors In the 40 years I have concentrated on sales and marketing strategies in the technology sector I have not met a business owner or top executive who was not focused on growing his/her bottom line and ultimate valuation. These hard driving leaders are typically pushed on by the knowledge [...]
Most of our clients begin as an organization mired in an industry that is well matured and universally defined and where they accept the competitive rules of the game as they are and have always been. In that setting they marshal their limited resources to attempt to outperform their rivals and grab a greater share [...]
Is the Sea Of Sameness phenomenon stunting your growth potential and sinking your bottom line? Please indulge me and let me share my pet peeve. […]
