We all know customers off maintenance are ultimately at a fork in the road. You either get them back or lose them forever. When you consider what it costs to get a new customer in today’s environment versus keeping an existing one, it’s a no-brainer you’ve got to get them back. We felt this would [...]
You can selectively grow partners from the 80% of your channel currently delivering 20% of the revenue. How can you afford to do this? Which partners should you invest in? Read on to learn more about our recommended approach. The improving economy presents revenue growth for tech firms and their channel. The question for [...]
Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts.. [...]
Improving economic conditions bring top line revenue growth potential for tech developers and their channel. How can we make growth happen faster? How do we prevent destructive performance conflicts within the channel, between technology developers and solution vendors from causing everyone to miss out on potential growth? Today leading technology developers design their [...]
When I was growing up in my large extended family, we would always have to add card tables to the end of the main dining table to accommodate all my grandparents, aunts, uncles, cousins and friends for holidays, birthdays, and any event where we celebrated by gathering people together. My parents, John and Kathyrn, insisted [...]
