It’s that time of year again, time to start thinking about what you were hoping to accomplish in 2014 and whether or not you were able to get it done. We’re talking about your sales and marketing goals of course. Whether it was a website refresh, embracing inbound , a new CRM or finally getting [...]
This is your year. You have a strategic marketing plan in place. You hired an awesome sales team. You have an awesome product. What more can you ask for? You will have an awesome year. You will meet your goals. You’re confident. Your team is confident. You’re fired up and ready to go! And now [...]
Just like the Winter Olympics, the New Year is here and underway. Sales goals are set and marketing plans in motion to support them. Now, what’s your game plan to hit your targets? At the “button” of every solid marketing plan should be focus. Focus on selecting your core target markets and audiences carefully. Take [...]
OK. So, now you have spent even more dollars to improve your website marketing foundation, again. You are paying Google big time to drive some traffic. You have optimized for search engine. You are bringing in syndicated content by the truck load. You are writing original content and blogs 24/7 and posting it willy nilly. [...]