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Improving your strategic approach to marketing campaigns

By |2016-10-24T15:09:00-05:00September 9th, 2016|Demand Generation, Marketing Insights, Owners Blog, Strategy|

When it comes to running successful B2B Technology Lead Generation programs, your upfront strategy and ongoing discipline are both essential to success. Today, we recap several recent articles that are all designed to help your organization develop the right approach to getting in market with successful marketing campaigns. By creating more strategic marketing campaigns, your organization [...]

Marketing campaigns with a human touch drive business growth

By |2016-10-24T15:09:04-05:00August 18th, 2016|Blog, Demand Generation|

All day, every day Frantz Group clients are pursuing growth for their firms with our help. We know the only way that growth can happen is if we get prospect dialog kick started and then continue with one to one, high value two way communication. The problem B2B marketers are facing is, the more emails [...]

ERP Lead Generation Success – A JD Edwards success story that rings true today – TBT

By |2016-12-21T18:12:52-06:00August 18th, 2016|Blog, Demand Generation|

Driving revenue success for JD Edwards Frantz Group has long experience providing demand generation services for ERP Providers and their channel partners. Today, we'll highlight one such success story that helped provide a really strong foundation for our approach to ERP marketing over the years. Obviously, tactics and approaches have varied and modernized with the [...]

What telemarketing is the most expensive?

By |2016-12-21T18:20:36-06:00January 4th, 2016|Demand Generation, Owners Blog|

Business Executives of all kinds think about the outbound telemarketing impact on their marketing mix and results when they ponder their next critical plan for growth.  They instinctively understand complex business solutions are not sold without informed and effective human interaction in the nurture process. The complication is they often consider the cost of an outbound phone [...]

Improving the offers on your website

By |2016-10-24T15:09:05-05:00February 27th, 2015|Blog, Demand Generation, Inbound Marketing, Owners Blog|

  Recently we worked with a software VAR who had invested in a new web site, only to find prospects were finding them, but then leaving the site after only a brief visit. The new site was driving more traffic but no leads. Our customer asked us to look at the website, and help them [...]

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