SAP has recently approved Frantz Group as a provider of partner marketing readiness assessment and recommendation services, including strategy and planning. John Frantz, CEO and Founder of Frantz Group was elated by the news: “We have been working diligently with SAP and many SAP partners to make this happen. I’m extremely excited because this service [...]
Pool4Tool, the leading solution for tactical and operative sourcing and supplier management for SAP users worldwide, engaged Frantz Group to assist them in marketing operations strategy assessment/recommendation followed by an integrated marketing program that applied a number of the recommendations. The resulting demand generation program met expectations for qualified sales opportunities. Martin Nehls, US Operations Executive at Pool4Tool, [...]
It’s now generally accepted that to be successful in B2B marketing, you must have an inbound marketing strategy. Why? Because we know at least 60% of the information used in B2B buying decisions is collected before the prospect engages with a sales executive. So if you’re not in the mix during that 60% phase, it will [...]
A few months ago, both IDC and Gartner increased their IT spending forecast for 2013. Our experience in the technology market supports those increases! For one software security firm, using a combination of emails and teleprospecting, we generated 7 leads within the first two weeks which is 40% more than previous programs. Because of that [...]
What percentage of goal makes your channel recruiting marketing campaign a success? 95%? 100%? 150%? If it returned 384%, wouldn’t you call it spectacular? When a multi-billion dollar technology firm approached Frantz Group in June 2012 about discovering channel partners interested in reselling their Managed Services, they set the bar high. Frantz Group raised it [...]