The Frantz Group has completed its latest marketing research study, titled "2012 Business Software Demand Generation Marketing Report." In the study, Frantz Group collected and analyzed data from senior marketing executives at 32 business software companies. Topics include lessons learned during 2011 (what worked, what didn't, MQL statistics, demand gen limiters), 2012 outlook and plans [...]
President’s corner: What does “A Tale of Two Cities” have to do with B2B marketing? See John's take in the Milwaukee BizTimes.
FG is currently executing a research project among senior execs at selected technology vendors to help us all learn more about what specific demand generation tactics are being planned for use in 2012. The key value to participants will be a summary copy of our findings. Since it’s very clear – and common knowledge at [...]
Frantz Group has learned that two of our clients have just closed big wins resulting from FG leads. Very different in size, these two loyal and respected customers represent the diversity of FG's long-term clients and we couldn't be happier that our work has resulted in some of their success. First is a significant win [...]
Frantz Group is proud to announce that one of our clients, a large global PLM software provider, signed contracts for the second half 2011. Frantz Group has worked with this client since 2000 and directly for them since 2005, providing numerous services, including: Data cleansing Database enhancement Lead generation Database administration Design and hosting of crm [...]