While there’s a lot of optimism around today’s economy, we talk with prospects every single day who have struggled to see the real impact in 2017. Today we’ll look at 2 of the major reasons for that struggle, and offer some suggestions on how to improve both your marketing and sales results in 2018. We [...]
Channel businesses (VARs, Resellers, and Services organizations) face steep challenges when it comes to standing out in the Sea of Sameness. Channel owning brands want prominent branded themes and syndicated content carried through on their channel partner websites, creating a situation where a lot of sites start to look the same and few can really stand [...]
Retainer marketing programs - getting past your internal constraints and driving real results Frantz Group is a B2B growth strategy & marketing agency focused on reaching your sales & marketing objectives using modern demand generation solutions that include a proper blend of inbound and outbound tactics. Retainer marketing allows us to work with our clients to establish monthly budgets [...]
The Reality of Marketing Today The situation now is, that the economy is heating up, and for the first time in a long time many businesses have a genuine chance to pay down debt they may have encountered over the last 6 to 8 years, grow top and bottom lines and improve their overall business [...]
As planning for 2017 is well underway for most organizations, it is important to take stock of what performed well in the prior year to provide a base estimate for performance in 2017. With a good estimate to work from, the process of aligning your 2017 marketing plan to your revenue goal can begin. The [...]
