Marketing Insights

Home/Blog/Marketing Insights

2019 Marketing Plan – taking control of growth

By |2019-04-01T09:14:15-05:00March 12th, 2019|B2B Channel Marketing, Marketing Insights|

2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]

Benefits of using remarketing ads to promote new content

By |2018-12-11T09:51:31-06:00December 3rd, 2018|Demand Generation, Marketing Insights, Marketing Technology|

There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]

Large Account Marketing – Growth Strategy, Marketing & Sales

By |2018-10-25T07:56:38-05:00October 25th, 2018|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

Celebrating 25 Years

By |2018-06-26T10:26:50-05:00June 26th, 2018|Blog, Marketing Insights, News, Owners Blog|

When you consider the pace of innovation and change that takes place in the marketing world, 25 years represents multiple lifetimes of learning, growth and evolution.  As we move into July, Frantz Group begins it's 25 year of business. We pause to thank so many wonderful employees, spouses, clients, and friends who have worked [...]

Channel conflict can inhibit revenue growth

By |2018-05-15T12:13:57-05:00May 3rd, 2018|Blog, Marketing Insights, Owners Blog, Strategy|

Improving economic conditions bring top line revenue growth potential for tech developers and their channel.   How can we make growth happen faster?    How do we prevent destructive performance conflicts within the channel, between technology developers and solution vendors from causing everyone to miss out on potential growth? Today leading technology developers design their [...]

Go to Top