Owners Blog

/Owners Blog

A blog dedicated to business owners and relevant topics. These include improving valuation, long term business strategy, yearly business planning, and departmental roadblocks that require ownership guidance to clear.

Large Account Marketing – Growth Strategy, Marketing & Sales

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

By | 2018-05-15T12:12:18+00:00 May 15th, 2018|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Channel conflict can inhibit revenue growth

Improving economic conditions bring top line revenue growth potential for tech developers and their channel.   How can we make growth happen faster?    How do we prevent destructive performance conflicts within the channel, between technology developers and solution vendors from causing everyone to miss out on potential growth? Today leading technology developers design their [...]

By | 2018-05-15T12:13:57+00:00 May 3rd, 2018|Blog, Marketing Insights, Owners Blog, Strategy|

Value Discipline Position: Align your marketing approach

Today, we reference the concept of value discipline positioning for your business growth and marketing strategy. Are you currently positioning your business to be the lowest price provider for your solutions and services? If so, buying leads through quick hitting pay-per-lead services are a great way to drive leads into your funnel that you can [...]

By | 2018-02-23T11:24:34+00:00 February 22nd, 2018|Marketing Insights, Owners Blog, Strategy|

Tips to improve marketing results in 2018

While there’s a lot of optimism around today’s economy, we talk with prospects every single day who have struggled to see the real impact in 2017. Today we’ll look at 2 of the major reasons for that struggle, and offer some suggestions on how to improve both your marketing and sales results in 2018. We [...]

By | 2017-11-22T11:44:02+00:00 November 22nd, 2017|Blog, Marketing Insights, Owners Blog|

Growing B2B channel partners, elevating the revenue performance of your next partner tier

You can selectively grow partners from the 80% of your channel currently delivering 20% of the revenue.  How can you afford to do this? Which partners should you invest in? Read on to learn more about our recommended approach. The improving economy presents revenue growth for tech firms and their channel.   The question for [...]

By | 2017-09-18T15:02:06+00:00 September 18th, 2017|Blog, Owners Blog, Strategy|