Owners Blog

/Owners Blog

A blog dedicated to business owners and relevant topics. These include improving valuation, long term business strategy, yearly business planning, and departmental roadblocks that require ownership guidance to clear.

Growing B2B channel partners, elevating the revenue performance of your next partner tier

You can selectively grow partners from the 80% of your channel currently delivering 20% of the revenue.  How can you afford to do this? Which partners should you invest in? Read on to learn more about our recommended approach. The improving economy presents revenue growth for tech firms and their channel.   The question for [...]

By | October 6th, 2016|Blog, Owners Blog, Strategy|

Channel conflict can inhibit revenue growth

Improving economic conditions bring top line revenue growth potential for tech developers and their channel.   How can we make growth happen faster?    How do we prevent destructive performance conflicts within the channel, between technology developers and solution vendors from causing everyone to miss out on potential growth? Today leading technology developers design their [...]

By | September 19th, 2016|Blog, Marketing Insights, Owners Blog, Strategy|

Improving your strategic approach to marketing campaigns

When it comes to running successful B2B Technology Lead Generation programs, your upfront strategy and ongoing discipline are both essential to success. Today, we recap several recent articles that are all designed to help your organization develop the right approach to getting in market with successful marketing campaigns. By creating more strategic marketing campaigns, your organization [...]

By | September 9th, 2016|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Large Account Marketing – Growth Strategy, Marketing & Sales

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

By | September 3rd, 2016|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Campaigns should build a better bridge to the Economic Buyer

Want a better finish to the year? Build a better bridge to the economic buyer with your outbound marketing campaigns As my clients battle for their share of growth in 2016, the fray is fierce, the effort boundless…  The stakes are high..  because the opportunities are towering… and we all know business gained now wields [...]

By | August 1st, 2016|Blog, Marketing Insights, Owners Blog, Strategy|